Category: Instagram

How does your Instagram profile work on lead generation, is it sponsored or organic? Or even both? If you plan to expand your Instagram profile leads through stories, you can make it look attractive. In contrast, if you haven’t used Instagram stories to generate B2B leads, then don’t worry; it’s never late. First, start to create engaging Instagram stories, then develop your video engagement after you buy Instagram impressions by generating organic traffic to your account. Let us take an in-depth look at the best three ideas for lead generation using Instagram stories!

Background About Instagram Stories

In 2016, Instagram launched its stories, where it became the right choice for brands. Hence, these brands started storytelling as a significant feature on social media. Now, an increase of 70% of Instagram’s one billion users views stories daily. About 500 million daily active Instagram stories stay on the platform. Next, 86.6% of Instagram users post their stories at least once. As a brand, you can also buy Instagram story views to grow your exposure on the competitive channel.

Instagram stories have GIFs, stickers, memes, and filters that improve marketing. In addition, Instagram has got more audiences than other platforms. So when you generate leads, Instagram seems the best choice to set personal connections. Below, we will share the best tactics to improve your business leads using Instagram stories.

Quick Intro About Instagram Stories

You can add photos, videos, reels, links, and visible text on Instagram stories. Every time stories stay for 24-hours, whereas if you wish to make your stories remain forever, try to add your stories highlights. The Instagram story highlights become visible on your profile page. Also, Instagram stories get views by clicking on a profile’s button. Stories have an instant effect than the feed and other content-creating options. Also, it first grabs the attention of trend driving early adopters who excel for businesses to use on the platform. It is a general feature for several Instagram users and businesses to try the stories feature for sales generation.

3 Interesting Stats Why Instagram Stories Are Perfect For B2B Leads?

• Use Instagram stories in your social media methods and B2B marketing methods supported by the numbers.
• Present B2B buyers are millennials, and 45% are 25 to 34 years old. Next, approximately 25% of Gen Z and millennials utilize Instagram stories to recognize the recent products and services.
• Over 30% of business brands on Instagram use stories as their social media strategy.

Best 3 Ideas For B2B Lead Generation Using Instagram Stories

If you want to expand your business on new social media platforms, then focus on the best strategies with time and effort. Also, you should ensure your marketing targets which will help achieve your goals. There are some ideas where you can skyrocket your Instagram reels.

1. Display Sneak Peek & Product Launches

Instagram stories help in building eagerness for the new product launch. Above all, months before a product launch, you can post engaging content to grab your audience and boost your marketing approaches. Meanwhile, releasing sneak-peeks increases your follower’s curiosity, where you can let your followers sign up for reminders for the launch. The pro tip to create an engaging sneak-peek is to have a countdown GIF for your product launch.

2. Tricks & Guides

On Instagram, the stories feature shares top-of-the-funnel lead generation tutorials that followers can use in their regular lives. Also, you can feature your brand personality by sharing helpful guides about your brand with your followers. Thus, these tricks and guides about your business help in converting sales. For example, share a tutorial that describes how users can perform a task using our company, like creating templates, coding, or operating Excel. Also, you can even share your Instagram tips on your stories to expand your B2B lead generation.

3. UGC Instagram Post

When your audience starts to tag your brand for Instagram posts every day, there are high chances. If it is sharing a photo of your product, thanking you for resolving your problem or sharing the customer experience. These Instagram content strategies seem to be the practical option that works on the story feed.

It is ideal for building your brand awareness that features your business among your community.

Final Takeaway

Instagram stories offers an effective marketing method to generate B2B leads, increase sales, and boost your business. Despite its popularity, Instagram serves as an ideal marketing platform for B2B to advertise its products. If you begin to use Instagram for B2B, you can beat your competitors and generate more leads with less effort.

Meanwhile, if you are already working on Instagram, then try to work on stories, where you can revamp your marketing methods and make for new content. Else, if you are new to Instagram marketing, it is high time to get started with your business lead generation platform.

Since the launch, Instagram stories feature getting more user attention around the globe. Undoubtedly, Instagram stories have become an integral part of business marketing strategy with the steadily increasing user base. If you are a business, utilizing Instagram stories will help to effectively promote your products and take your brand to the potential audience. So creating Instagram stories as fresh will impress users potentially. As it has super accessible features and helps to keep the engagement high on the platform, it benefits your business in several ways. However, if you want to sneak peek at your business with Instagram stories, buy Instagram impressions that build users’ trust and increase the conversation. Here let’s explore the benefits of using Instagram stories for business.

Stay Top On Customers Mind

The very first thing to utilize Instagram stories is that it captivates mind-blowing images and increases interactions with your audience. Many “normal” content, posted constantly and continuously, would encourage followers to engage by viewing your Instagram brand account for the most recent updates and related details. Instagram Stories makes it easy (or begin) using regular updating as an engagement tactic, rather than just “wonder” sharing, and always makes users remember your brand. Some brands may also buy Instagram story views to maximize their exposure globally.

Enhance Brand Visibility

As you already know, Instagram stories is the colorful ring that appears at the top of your feed posts. So, if users open the app, the new story is always notified, and they never miss watching the posts. Using Instagram stories, you can directly interact with your customers and better evaluate what they are looking for on the platform. You can engage your followers with your stories by asking interesting questions. It makes them involved in your story posts, and they will surely share their interest. If you want to get a high retention rate, sharing up to five posts per day is suggested. So always don’t limit yourself with single posts. Taking the desirable action and sharing as many posts will increase your brand’s visibility and make your brand more familiar among Instagram users.

Real-Time Marketing

Instagram stories has been one trend since it has launched, where the great invention to use it is that it encourages real-time marketing. It enables you to contact your potential customers at the perfect time. For example, promoting that you are going live for an event or sneak peek at your new brand’s sales using Instagram stories will inspire more users and make them stay connected with your brand. Therefore, it increases your brand’s conversation rate and makes the potential audience connect with your customers.

Refine Your Content

Like photos on your standard Instagram profile, many of your stories can be customized with illustrations, memes, emojis, and messages. In addition, the mark-up options make your material more visually appealing or consistent with your business. With Instagram stories, you can also tag others by inserting @ sign in the front of their names in the story descriptions or comments. Make your content more innovative and expressive to attract potential users.

Increase Brand Awareness

As your content is now only shown to followers interested in your content, the new algorithmic approach may minimize the number of chances you display in your followers’ feed. This takes us to another reason why you should utilize Instagram stories. Though ordinary posts struggle for attention, the stories of people you follow pop up at the top of your feed, with a colored ring indicating that a new story has been posted. That function allows you to remain at the top of your followers’ feeds and minds.

Maintain A High-Quality Business Image

The photographs and videos you post on Instagram stories daily help maintain your business status. Even if the post disappears after 24 hrs, it triggers users to watch your post immediately. So sharing high-quality images or videos will highlight your profile and grab the user’s attention. As a result, you can build a long-lasting loyal audience and increase your brand’s conversation.

Final Takeaway

Instagram brought many changes in its features and user behavior, where Instagram stories gives additional power and freedom to Instagram marketing. There are many reasons to incorporate Instagram into your marketing strategy, so why not give it a shot? So take advantage of it and stay ahead of the competitive curve.